Leading design end-to-end meant balancing industry complexity with simplicity for real users. My process included: User Understanding & Alignment • Created various personas to understand different scenarios. • Mapped out stakeholder relationships to include different players in the industry. Research & Discovery • Conducted interviews with both subcontractors and contractors to understand their workflows, blockers, and their barriers to digital adoption. • Combed existing documents to map the “true” current-state process. Design Exploration • Built multiple iterative prototypes, each tested with actual users in live scenarios (filling out forms, uploading documentation, reviewing risk summaries). • Evaluated different models for how subcontractors perceive “risk scoring” and how contractors make award decisions. Cross-functional Collaboration • Worked closely with the Product Owner to shape requirements, scope MVP, and prioritize phased delivery. • Partnered with front-end and back-end engineers to identify technical constraints around data and translated complex logic into clear, actionable UI patterns. Validation • Ran usability tests on each major flow including onboarding, multi-step forms, document upload, contractor review. • Ensured the final experience worked for both digitally fluent users and construction professionals who barely tolerate tech.