Hi, I'm SAM
Hi, I'm SAM
PRODUCT Designer
PRODUCT Designer
Based in Toronto. Empowering global businesses to operate smarter through strategic, data-driven product design.
Based in Toronto. Empowering global businesses to operate smarter through strategic, data-driven product design.
About Me
I collaborate with diverse teams that include Product Managers, Engineers, and Solutions Experts to bring products to life. My aim is to ensure business and user needs form a perfect union to maintain business growth and user satisfaction.
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Completed Projects
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Completed Projects
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Completed Projects
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Years of Experience
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Years of Experience
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Years of Experience
PORTFOLIO
FEATURED WORKS
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
UI/UX Design
Dashboard Visualization
Digital Design
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PWC: PARTNER BILLING MODULE
PwC: Staff Portal Redesign
PwC: Staff Portal Redesign
PwC: Staff Portal Redesign
UI / UX Design
Data Visualization
Digital Design
PwC: Staff Portal Redesign
PwC: Staff Portal Redesign
PwC: Staff Portal Redesign
Bespoke Metrics: Subcontractor Experience Design
Bespoke Metrics: Subcontractor Experience Design
Bespoke Metrics: Subcontractor Experience Design
User Research
Experience Design
Digital Design
Bespoke Metrics: Subcontractor Experience Design
Bespoke Metrics: Subcontractor Experience Design
Bespoke Metrics: Subcontractor Experience Design
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
UI / UX Design
User Research
Process Optimization
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
St Joseph's Healthcare: The case of the ALC patient and a decision aid tool
Services
WHAT I DO
UI / UX DESIGN
Web/Mobile Design
Product Strategy
Design Systems
Information Architecture
User Research
Usability Testing
UI / UX DESIGN
Web/Mobile Design
Product Strategy
Design Systems
Information Architecture
User Research
Usability Testing
BUSINESS STRATEGY
Market Needs
Competitive Benchmarking
SWOT Analysis
Gap Analysis
OKRs and KPI Definition
Value Proposition Design
BUSINESS STRATEGY
Market Needs
Competitive Benchmarking
SWOT Analysis
Gap Analysis
OKRs and KPI Definition
Value Proposition Design
TOOLS
Figma | Figma Make
Claude Code | Cursor
Lovable | Framer
Azure/Jira/Notion
Miro
H.E.A.R.T KPI Framework
TOOLS
Figma | Figma Make
Claude Code | Cursor
Lovable | Framer
Azure/Jira/Notion
Miro
H.E.A.R.T KPI Framework